Google’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
- Posted on August 19, 2026
- By Fortune
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- 1 min read
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Google’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
The anniversary of Google's IPO is on Wednesday, and Fortune looked back at the philosophy behind the founders' brainchild.