BlackBerry: From phone dinosaur to tech champion
- Posted on August 16, 2026
- By Financial Times
- 45 Views
- 1 min read
BlackBerry's transformation from a dominant smartphone manufacturer to a software-focused enterprise represents a remarkable pivot in the tech industry. After discontinuing its iconic handsets over a decade ago, the company has strategically repositioned itself in the cybersecurity and automotive software sectors. Today, BlackBerry leverages its legacy of security expertise to power vehicle systems and protect enterprise infrastructure, demonstrating how legacy tech brands can successfully reinvent their business models and remain competitive in evolving markets.
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