NBA's First Night on NBC Dunks Biggest Tip-Off Doubleheader Audience in 15 Years With 5.6 Million Viewers

NBC's bet on the NBA is paying off, with Tuesday's first set of games scoring the biggest tip-off doubleheader audience the league has seen in 15 years. As the NBA returned to NBC and debuted on Peacock on Tuesday with matchups between the Golden State Warriors and Los Angeles Lakers as well as the Oklahoma City Thunder and Houston Rockets, the doubleheader averaged 5.6 million viewers across NBC and Peacock, according to Nielsen big data plus...