Blockbuster before release! The rise of pre-sales in Indian cinema
- Posted on December 17, 2024
- By Financial Express
- 3 Views
Blockbuster before release! The rise of pre-sales in Indian cinema
One of the most critical aspects of the pre-release model is its ability to de-risk projects. By securing funding through pre-sales, production houses can cover a significant portion—or even all—of their production costs.
