‘You just hired a million bad employees’: How the brief tokenmaxxing era delivered the opposite of what it promised
- Posted on July 24, 2026
- By Fortune
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- 1 min read
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‘You just hired a million bad employees’: How the brief tokenmaxxing era delivered the opposite of what it promised
One exec privately estimated that token spend went from $20k in December to $1 million in July. "We're not throttling back, we don't want people to stop using it."
