‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup
- Posted on June 19, 2026
- By The Guardian
- 1 Views
- 1 min read
‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup
Move over Barbie, ‘electric fuchsia’ is now dominating football’s biggest stages. But why has the sport embraced the colour?
