Why Julia Baldet Is Building Elevate Beyond The $15 Smoothie
- Posted on June 29, 2026
- By Forbes
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- 1 min read
Why Julia Baldet Is Building Elevate Beyond The $15 Smoothie
Julia Baldet’s Elevate has been compared to Erewhon, but the former private equity investor is building for a very London customer: time-poor, health-conscious and probably answering emails between meetings.