Why Guerlain Is Launching a New L’Heure Bleue
- Posted on August 27, 2026
- By Vogue
- 0 Views
- 1 min read
In brief
Generating AI summary…
Why Guerlain Is Launching a New L’Heure Bleue
Coinciding with the house’s first women’s perfume launch in a decade, CEO Gabrielle Saint-Genis shares her strategy with Vogue Business.