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Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

  • Posted on October 1, 2026
  • By The Sydney Morning Herald
  • 1 Views
  • 1 min read
In brief

The Pokemon trading card game phenomenon is experiencing unprecedented growth as Generation Z discovers the investment potential and social benefits of this nostalgic collectible market. Beyond entertainment, young enthusiasts are capitalizing on rare cards worth substantial sums, creating communities centered around trading, authentication, and wealth-building. This resurgence demonstrates how legacy hobbies evolve across generations, blending entertainment with financial opportunity and fostering meaningful connections among collectors worldwide.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Why Gen Z wants a slice of this multimillion-dollar ’90s hobby
Why Gen Z wants a slice of this multimillion-dollar ’90s hobby

Pokemon mania today has reached fever pitch, with a new generation finding fun, friendship and fortune in the Millennial hobby.
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Author
The Sydney Morning Herald

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