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Why Celebrities Are Choosing YouTube Shows Over Late-Night TV

  • Posted on July 22, 2026
  • By Forbes
  • 0 Views
  • 1 min read
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Why Celebrities Are Choosing YouTube Shows Over Late-Night TV
Why Celebrities Are Choosing YouTube Shows Over Late-Night TV

The math on a celebrity press tour has flipped. One stop on a creator-led show can now beat an entire circuit of legacy TV bookings. Here’s why.
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Author
Forbes

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