Why are vineyards turning fine wines into vinegar? It’s Gen Z’s fault
- Posted on July 9, 2026
- By The Times
- 0 Views
- 1 min read
Why are vineyards turning fine wines into vinegar? It’s Gen Z’s fault
A backlog of 5.3 billion litres of unsold Italian wine leaves vineyards in a pickle, but turning it into vinegar is ‘like selling a Ferrari for a Fiat price’
