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Why 100 Million Downloads Can Still Leave a Game Studio Fragile

Posted on September 9, 2026
By International Business Times
0 Views
1 min read

In brief

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Why 100 Million Downloads Can Still Leave a Game Studio Fragile

In Durable Advantage, Xsolla president Chris Hewish argues that downloads and launch revenue tell only part of the story. What matters after the initial success is how much of the player relationship, commerce, and intelligence a studio actually controls.