'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging
- Posted on August 31, 2026
- By The Times of India
- 6 Views
- 1 min read
In brief
India's consumer protection watchdog has taken action against McVitie's manufacturer Pladis India over misleading labeling practices. The CCPA determined that products marketed as 'Wholewheat' contained only 19.5% atta flour, falling significantly short of consumer expectations. The regulatory body has mandated packaging modifications and imposed a substantial fine, highlighting growing scrutiny of food industry transparency and ingredient disclosure standards in India.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging
NEW DELHI: The Central Consumer Protection Authority (CCPA) has directed Pladis India Pvt Ltd (formerly known as United Biscuits Pvt Ltd), which sells McVitie's Whole Wheat Marie biscuits, to stop using the "Wholewheat" claim on the product, saying it could mislead consumers about the biscuits' ingredients. The authority also imposed a penalty of Rs 1 lakh on the company.
