Nike, the dominant global sportswear leader, has faced significant challenges stemming from strategic missteps and operational miscalculations. The brand's recent performance struggles reflect a combination of supply chain disruptions, marketing missteps, and failure to adapt swiftly to evolving consumer preferences. These self-inflicted setbacks have eroded market confidence and competitive positioning, forcing the company to reassess its business strategy and reconnect with its core audience in an increasingly competitive athletic apparel landscape.

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