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What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export

Posted on June 24, 2026
By Vogue
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1 min read

What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export

After outfitting the world’s biggest boy band for their highly anticipated comeback concert, South Korean fashion brand Songzio will unveil its first US flagship store and a string of collaborations. It’s part of CEO and creative director Jay Song’s mission to modernize the decades-old family business.