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West Bengal election: Why politicians are campaigning with fish in hand

  • Posted on April 20, 2026
  • By BBC News
  • 0 Views
  • 1 min read
In brief

West Bengal's electoral landscape reveals a fascinating intersection of culinary tradition and political strategy, where fish has transcended its role as a staple food to become a powerful symbol of regional identity. Candidates leverage this cultural icon during campaigns to forge emotional connections with voters, particularly in communities where fishing and fish consumption are deeply embedded in local heritage. This phenomenon demonstrates how politicians strategically utilize cultural touchstones to resonate with constituents and reinforce their understanding of regional values.

West Bengal election: Why politicians are campaigning with fish in hand
West Bengal election: Why politicians are campaigning with fish in hand

In West Bengal polls, fish moves from plate to politics, symbolising identity and cultural pride.
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Author
BBC News

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