Walmart’s beauty push gets personal with in-store consultations
- Posted on April 30, 2026
- By Business News Today
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- 1 min read
Walmart’s beauty push gets personal with in-store consultations
Walmart is bringing trained beauty experts to its stores. These specialists will offer personalized makeup and skincare advice. This initiative aims to boost customer engagement and compete with rivals. The program is expanding rapidly across the United States. Walmart seeks to enhance its beauty section with expert service and trending products. This strategy focuses on in-store experiences and customer interaction.
