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‘Very demure, very mindful’: how Jools Lebron went viral – and her life fell apart

Posted on May 14, 2026
By The Guardian
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1 min read

‘Very demure, very mindful’: how Jools Lebron went viral – and her life fell apart

In 2024, when she filmed a quick video in her car on a work break, she thought nothing of it. But in days she had become a meme. What followed was excitement, opportunity and a crushing pressure ...