Tukaram Mundhe says Shah Rukh Khan, Ajay Devgn, Tiger Shroff are violators of the law as he speaks on their elaichi ad row: 'There is a responsibility cast upon the person who is advertising it'
- Posted on September 18, 2026
- By The Times of India
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- 1 min read
In brief
Maharashtra's FDA commissioner Tukaram Mundhe reinforces strict enforcement of advertising regulations against three major Bollywood actors. Despite their prominence in entertainment, Shah Rukh Khan, Ajay Devgn, and Tiger Shroff face legal scrutiny for allegedly promoting pan masala through elaichi advertisements. The regulatory action emphasizes that public figures cannot evade accountability for endorsing prohibited products, establishing an important precedent in India's celebrity endorsement liability framework.
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Tukaram Mundhe says Shah Rukh Khan, Ajay Devgn, Tiger Shroff are violators of the law as he speaks on their elaichi ad row: 'There is a responsibility cast upon the person who is advertising it'
Maharashtra Food and Drug Administration (FDA) commissioner Tukaram Mundhe has made it clear that celebrity status will not prevent Shah Rukh Khan, Ajay Devgn and Tiger Shroff from facing action over their association with a Vimal Elaichi advertisement. The three actors were issued show-cause notices by the Maharashtra FDA over allegations that the campaign amounted to surrogate advertising for Vimal Pan Masala, a product prohibited in the state.
