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This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

Posted on October 2, 2026
By Wired
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1 min read

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This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.