The real story behind Red Lobster’s $20 Ultimate Endless Shrimp fiasco: How an American seafood icon lost its way
- Posted on October 1, 2026
- By Fortune
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- 1 min read
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The real story behind Red Lobster’s $20 Ultimate Endless Shrimp fiasco: How an American seafood icon lost its way
The disastrous promotional offer, which played a role in the chain's bankruptcy, wasn't a blunder but a conspiracy, a lawsuit alleges.