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The new CMO playbook: how marketers are balancing broader remits and tighter budgets

  • Posted on June 26, 2026
  • By Fortune
  • 0 Views
  • 1 min read
The new CMO playbook: how marketers are balancing broader remits and tighter budgets
The new CMO playbook: how marketers are balancing broader remits and tighter budgets

Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite
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Author
Fortune

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