The new CMO playbook: how marketers are balancing broader remits and tighter budgets
- Posted on June 26, 2026
- By Fortune
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- 1 min read
The new CMO playbook: how marketers are balancing broader remits and tighter budgets
Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite