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‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes

  • Posted on September 22, 2026
  • By Fortune
  • 1 Views
  • 1 min read
In brief

California's wine industry faces significant challenges as consumer drinking habits shift dramatically. Vineyard operators have removed approximately 25% of production acreage from operation, reflecting declining wine consumption across the United States. This oversupply crisis represents a major transformation in America's beverage preferences and poses economic difficulties for growers who must adapt to changing market demands and evolving consumer interests.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes
‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes

Growers have taken roughly a quarter of California’s vineyard acreage out of production as Americans drink less wine.
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Author
Fortune

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