‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes
- Posted on September 22, 2026
- By Fortune
- 1 Views
- 1 min read
California's wine industry faces significant challenges as consumer drinking habits shift dramatically. Vineyard operators have removed approximately 25% of production acreage from operation, reflecting declining wine consumption across the United States. This oversupply crisis represents a major transformation in America's beverage preferences and poses economic difficulties for growers who must adapt to changing market demands and evolving consumer interests.
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