The Inside Story of Balmain’s Transformation
- Posted on September 30, 2026
- By Vogue
- 2 Views
- 1 min read
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The Inside Story of Balmain’s Transformation
CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and pricing, along with new creative director Antonin Tron. Ahead of tonight’s show, they reveal exactly how they did it.
