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The exec behind YouTube Shorts says ‘decision fatigue’ is driving people to watch short-form video on their living room TVs

  • Posted on August 14, 2026
  • By Fortune
  • 0 Views
  • 1 min read
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The exec behind YouTube Shorts says ‘decision fatigue’ is driving people to watch short-form video on their living room TVs
The exec behind YouTube Shorts says ‘decision fatigue’ is driving people to watch short-form video on their living room TVs

YouTube Shorts leader Aparna Pappu explains why viewers are watching short-form video on their TVs and how YouTube is competing with TikTok and Instagram.
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Author
Fortune

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