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‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine

Posted on May 9, 2026
By Fortune
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1 min read

‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine

The $77 million opening shows the nostalgia formula still works—when conditions are right. The problem is nothing else on the calendar meets the test.