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“The Designs Are Way Cuter”: The Big Business of Bootleg Merch

Posted on October 6, 2026
By Vogue
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1 min read

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“The Designs Are Way Cuter”: The Big Business of Bootleg Merch

It’s been a busy season for bootleggers in New York, with the Knicks’s championship and the World Cup leading right into Harry Styles’s MSG residency. How did this gray market get so big?