The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade
- Posted on May 6, 2026
- By Fortune
- 1 Views
- 1 min read
The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade
"I don't think being consumer-in-chief really helps a CEO be effective in this business," said Take-Two Interactive Software CEO Strauss Zelnick.
