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The Business Of Summer—How Summer Fridays Built Beauty’s Most Aspirational Feeling

Posted on May 11, 2026
By Forbes
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1 min read

The Business Of Summer—How Summer Fridays Built Beauty’s Most Aspirational Feeling

Summer Fridays didn’t just build a beauty brand: it built a feeling. Eight years after launching with Jet Lag Mask, Marianna Hewitt and Lauren Ireland own "summer."