The 48-hour city: Why people are investing in second homes in Vrindavan
- Posted on September 20, 2026
- By The Times of India
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- 1 min read
India's residential real estate market is experiencing a significant shift as affluent homeowners embrace the concept of weekend retreats beyond their primary urban residences. Vrindavan has emerged as a premier destination for second-home investments, driven by its spiritual significance, cultural heritage, and improving infrastructure. This trend reflects changing lifestyle preferences among professionals seeking work-life balance and meaningful leisure time away from bustling metropolitan centers.
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