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TERO’s 3×3 hoop dream: grassroots first, business later

Posted on August 28, 2026
By Financial Express
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1 min read

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TERO’s 3×3 hoop dream: grassroots first, business later

Thailand's TERO Entertainment is introducing the FIBA-endorsed 3x3 basketball format to India, combining grassroots player development with a sports-entertainment model to target urban youth.