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Taylor Swift, the economics of hype, and what the World Cup gets wrong

  • Posted on June 5, 2026
  • By Fortune
  • 0 Views
  • 1 min read
Taylor Swift, the economics of hype, and what the World Cup gets wrong
Taylor Swift, the economics of hype, and what the World Cup gets wrong

Swift's fans pay with wallets. World Cup hosts pay with budgets.
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Author
Fortune

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