Taylor Swift files to trademark voice, likeness to fight deepfakes
- Posted on April 28, 2026
- By The Globe and Mail
- 0 Views
- 1 min read
Taylor Swift takes proactive legal measures to protect her digital identity by filing trademark applications for her voice and likeness. This strategic move addresses the growing threat of AI-generated deepfakes and unauthorized digital impersonation in the entertainment industry. The initiative reflects broader concerns among celebrities about safeguarding their personal brand and intellectual property rights in an era of advanced synthetic media technology.
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