'Take or pay': AI companies are taking a risky page from the energy sector's playbook
- Posted on September 28, 2026
- By CNBC
- 2 Views
- 1 min read
Artificial intelligence companies are increasingly adopting take-or-pay contract models from the energy industry, where customers commit to fixed payments regardless of actual usage. This strategy represents a significant shift in how AI services are monetized, transferring demand risk to clients while ensuring predictable revenue streams for providers. However, this approach carries substantial risks, potentially limiting customer adoption and creating market friction as organizations grapple with committed expenditures for uncertain AI utilization.
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