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Surging Sencha Green Tea Prices Offer Big Opportunity for Shiga Pref. Tea

Posted on May 14, 2026
By The Japan News
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1 min read

Surging Sencha Green Tea Prices Offer Big Opportunity for Shiga Pref. Tea

OTSU — Amid a global matcha boom, the price of sencha green tea in Japan is also soaring on the back of rising demand for the tencha processed tea leaves from which matcha is made.