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Stephen and Ayesha Curry are coming for the sports drink market—and their kids were the first focus group

Posted on April 22, 2026
By Fortune
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1 min read

Stephen and Ayesha Curry are coming for the sports drink market—and their kids were the first focus group

In an interview with Fortune, the Currys explain why they jumped at the chance to work on a Michelle Obama-backed healthy sports drink Plezi Hydration.