Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash
- Posted on May 26, 2026
- By Business News Today
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- 1 min read
Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash
Starbucks Korea sales have dropped significantly. This follows a marketing campaign that caused public anger. The campaign was linked to the Gwangju Uprising. Shinsegae Group chairman Chung Yong-jin has apologized. He stated he takes full responsibility for the incident. The company acknowledges serious flaws in its risk management. Starbucks global headquarters is aware of the situation.
