‘Spray 100 times’: inside TikTok’s wild new world of men’s fragrance
- Posted on June 4, 2026
- By South China Morning Post
- 1 Views
- 1 min read
‘Spray 100 times’: inside TikTok’s wild new world of men’s fragrance
From OverSpray Jay’s 100-spritz rule to the rise of dupes, a new generation of obsessive male shoppers is reshaping a multibillion-dollar industry.
