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Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game

  • Posted on April 29, 2026
  • By NPR
  • 0 Views
  • 1 min read
Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game
Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game

Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.
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Author
NPR

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