Some critics in LA say FIFA sponsors 'sportswashed' the World Cup and betrayed the city’s values
- Posted on July 14, 2026
- By NPR
- 0 Views
- 1 min read
In brief
During the FIFA World Cup in Los Angeles, activist groups challenged major corporate sponsors including Hyundai-Kia, Home Depot, and Saudi Aramco, accusing them of sportswashing—using sports events to improve their public image while ignoring ethical concerns. Demonstrators demanded greater accountability and fair compensation for workers involved in organizing major sporting events, questioning whether these corporations' participation aligned with the city's progressive values and labor standards.
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Some critics in LA say FIFA sponsors 'sportswashed' the World Cup and betrayed the city’s values
Protesters rallied against Hyundai-Kia, the Home Depot and Aramco during the tournament. They called for more support for the workers who make big events…
