“Salomon Should Not Be a Fashion Brand”: The New Creative Director Shares His Manifesto
- Posted on September 9, 2026
- By Vogue
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- 1 min read
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“Salomon Should Not Be a Fashion Brand”: The New Creative Director Shares His Manifesto
Despite substantial growth, the footwear brand is restrategizing. Creative director Heikki Salonen and CEO Guillaume Meyzenq want to unify Salomon’s hyper-technical product offering with the lifestyle-led designs.
