Quality and branding: The twin pillars of India’s global horticulture push
- Posted on April 21, 2026
- By Business News Today
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- 1 min read
Quality and branding: The twin pillars of India’s global horticulture push
A coordinated push involving policy support, private investment, and technology adoption can help India shift from volume-driven to value-led horticulture by fixing productivity, post-harvest, and market gaps, say experts.