Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows
- Posted on September 29, 2026
- By Fortune
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- 1 min read
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Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows
Powders and bars are still selling as brands add protein to everything from cereal to soda.
