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‘People want something more than value’: Why we’re so into buying Japanese stuff

Posted on August 1, 2026
By The Sydney Morning Herald
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1 min read

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‘People want something more than value’: Why we’re so into buying Japanese stuff

Uniqlo, Muji, Daiso: Australians are stuffing our suitcases and homes with Japanese brands – and they’re ambitious about selling us a distinctively sleek, minimalist lifestyle.