‘People just love hearing about themselves’: The Gen Z yearning for magic fuelling an $8b astrology market
- Posted on June 17, 2026
- By The Age
- 0 Views
- 1 min read
‘People just love hearing about themselves’: The Gen Z yearning for magic fuelling an $8b astrology market
Astrology is charting new growth, particularly among Gen Zers seeking a sense of self and certainty – and, perhaps, magic – in a bleak, online world.
