Patagonia’s CEO is worried about political apathy—so the company offered 112,000 people $100 to help 3 friends plan to vote
- Posted on October 6, 2026
- By Fortune
- 0 Views
- 1 min read
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Patagonia’s CEO is worried about political apathy—so the company offered 112,000 people $100 to help 3 friends plan to vote
The $11.2 million incentive disappeared in four days. Researchers say a friend’s nudge could help turn environmental concern into votes.
