Patagonia founder Yvon Chouinard slept on dirt floors, lived on $1 a day, ate dented cat food. And then ga
- Posted on July 26, 2026
- By Business News Today
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- 1 min read
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Patagonia founder Yvon Chouinard slept on dirt floors, lived on $1 a day, ate dented cat food. And then ga
Patagonia founder Yvon Chouinard once survived by sleeping on dirt floors, living on just $1 a day, and eating dented cat food. After building Patagonia into a $3 billion company, he stunned the business world by giving it away to ensure its profits help fight climate change and protect the planet.
