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‘Over 50% of premium beauty demand coming from tier 2/3 cities’: Siddharth Bhagat, Director

Posted on May 21, 2026
By Financial Express
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1 min read

‘Over 50% of premium beauty demand coming from tier 2/3 cities’: Siddharth Bhagat, Director

Amazon India is aggressively expanding its premium beauty portfolio by adding 100 international brands. Driven by social media discovery and AI tools like Rufus, demand for K-beauty, French pharmacy, and Middle Eastern fragrances is skyrocketing, particularly in tier-2 and tier-3 cities.