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NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'

  • Posted on September 11, 2026
  • By CNBC
  • 1 Views
  • 1 min read
In brief

A 30-year-old New York entrepreneur transformed a casual side hustle into a thriving business venture. What began as an unconventional marketing strategy—distributing complimentary Turkish pastries outside Madison Square Garden—evolved into a profitable enterprise generating substantial monthly revenue. Through grassroots street sales and viral social media attention, this founder built a loyal customer base and established himself as a prominent figure in NYC's artisanal food scene. His success story demonstrates how creativity, persistence, and community engagement can turn a humorous concept into a legitimate income stream.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'
NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'

The 30-year-old entrepreneur behind Good Baklava went viral for handing out free pastries after New York Knicks games and selling to strangers in local parks.
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Author
CNBC

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