No kettle needed: Japan’s cold-water cup noodles fly off the shelves
- Posted on August 21, 2026
- By South China Morning Post
- 1 Views
- 1 min read
In brief
Nissin has launched an innovative cold-water instant noodle product that has rapidly gained popularity across Japan. The convenient solution addresses consumer demand during extreme summer temperatures, eliminating the need for hot water preparation. The product achieved sell-out status within seven days, driven by significant social media engagement and favorable weather conditions that amplified consumer interest in refreshing meal alternatives.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
No kettle needed: Japan’s cold-water cup noodles fly off the shelves
Nissin’s new product sold out in a week as social media buzz and severe summer heatwaves drive demand across the region.
